For Patrick Verchot, a good concept store starts with a sense of curiosity. In Strasbourg, he has created two distinct spaces, Curieux and Curieuse, bringing together clothing, objects, accessories and gifts from established names, independent brands and unexpected finds.
At Shoppe Object Paris, we spoke with the founder about his stores, the city he calls home, his favourite Paris neighbourhoods and what stood out to him at the Salon.
I’m originally from Strasbourg, and I have two concept stores, Curieux and Curieuse, one for men and one for women. We bring together clothing, accessories, objects, gifts and decoration. The first store opened 12 years ago in a former textile factory in the centre of Strasbourg. The 250 m² space and its architecture give the store a very distinctive setting. But what really makes it a concept store is the selection. We go beyond clothing to include decoration, perfumes, magazines and other objects. I like bringing together different worlds and finding things that I personally like, but that can also surprise people.
Strasbourg is a small big city. It’s an important city, but the centre is quite compact. The river surrounds the historic centre, and because everything is so close, you can get almost anywhere within five or ten minutes. Everyone has a bike, so there’s a real sense of proximity that makes everyday life very comfortable. And of course, there’s the Christmas market, which is a huge part of the city’s identity.
I lived in Paris for seven years, so I know the city quite well. I lived in the 9th arrondissement, which I really love, especially around Rue des Martyrs. I also worked in the Marais, a lively neighbourhood where so many brands have opened stores over the years. When I went home to the 9th, I enjoyed a different atmosphere, with lots of small, original restaurants. It’s been a while, though, and Paris changes so quickly, with places constantly opening and closing. The Musée de la Vie Romantique is still one of my favourite places to visit.
I had already visited Who’s Next, but this was my first time discovering the Shoppe Object Paris space. I was really happy to find a dedicated space for objects within the Salon, and I liked how clear and easy to navigate everything felt. I found a lot of interesting things through Magasin Général. While talking with their team, they showed me several products and brands, including Collins, an incense brand, and Papier d’Arménie.
The selection is targeted, which is really valuable for us as buyers. You don’t have 500,000 brands to go through and then have to sort everything yourself. When the selection has already been made for you, it makes the buying process much easier. The space is also well organised. It’s open and clear, the stands aren’t too crowded, and the whole Salon is easy to navigate. That makes a real difference when you’re there to buy.
For Adriano Tawin, co-founder, and Anthea Han, Head of Buying at Stacked, Paris is about discovering new names, good design, and places worth seeking out. Based in Singapore, the multi-label home and decor store recently opened its first retail space alongside its online store, with a focus on making good design accessible.
What if washing your hands could be a little more fun? From her Marseille workshop, Pauline Valle Manfredi creates handmade soaps with tiny toys hidden inside, turning an everyday ritual into a little surprise. Made for the whole family, Cavancha combines playful designs, plant-based ingredients, and biodegradable glitter.
From Danish design classics to contemporary pieces, &Tradition has built a collection that connects different generations of design. Founded in Copenhagen in 2010, the brand combines reissued works by design masters with contemporary creations by today’s designers. At Shoppe Object Paris, &Tradition presented a colourful edit of lighting and home objects, pairing Verner Panton’s Flowerpot lamps with Jaime Hayon’s sculptural Momento jugs and contemporary candleholders.
For Patrick Verchot, a good concept store starts with a sense of curiosity. In Strasbourg, he has created two distinct spaces, Curieux and Curieuse, bringing together clothing, objects, accessories and gifts from established names, independent brands and unexpected finds.
Since 2002, Ditte Reckweg and Jelena Schou Nordentoft have been shaping Copenhagen’s design scene through Stilleben, their concept store and design brand. The store offers everything from ceramic vases and tableware to contemporary textiles, prints and accessories, alongside pieces designed by the duo themselves. The two designers first crossed paths at the Royal Danish Academy of Fine Arts, where they discovered a shared interest in craftsmanship and distinctive objects.
Fun is at the heart of Edie Parker. The New York-based brand brings a colourful, playful approach to lifestyle and accessories, blending mid-century retro glamour with a modern, witty twist. At Shoppe Object Paris, Edie Parker presented a vibrant mix of trays, designer lighters and home accessories, turning everyday objects into something a little more unexpected.
Celina Frisson’s ceramic frames turn photographs into small sculptural pieces. Originally from Nanaimo, a small harbour city on Vancouver Island, Canada, her practice is inspired by biology, touch and the natural world. Made by hand under her brand, The Creative Traveller, each frame brings together organic shapes, unexpected cutouts and small details that give each photograph a new form. But the frames are only part of her work. At Shoppe Object Paris, Celina also presented clay figures such as Guardian of Love, small ritual objects created for grounding and protection. Her distinctive pieces quickly drew people to the booth throughout the Salon.
What makes a good find for a concept store? For Sharif Labo, it starts with choosing something you’d want for yourself. The founder and buyer of La Gent, a London based digital lifestyle store, has built his business around independent brands from around the world. His approach is personal, moving freely between home, beauty, food and gifts rather than sticking to one category.
In Barcelona, design is everywhere, from architecture and everyday objects to the smallest details. At OMG BCN, Lu Bartolomé and Estela Portalés have turned that spirit into two concept stores bringing together more than 100 brands, with a strong focus on colour and local design.
As Shoppe Object Paris expands into Beauty & Foods, the Salon is opening up to a new generation of brands spanning skincare, fragrance, accessories and gourmet specialties. OH MY GUM! fits naturally into this evolving mix. With better ingredients, plastic-free packaging, and beauty-inspired design, the brand gives everyday confectionery a more considered place on the shelf.
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In the French sea-side town of Perros-Guirec, when it comes to fashion, Mélanie Craignou and Alexis Deniel are the people to go to. Born and raised in the area, this couple knows how to pair local culture and finds from around the world. PSS, their ever-growing concept, stands for Perros Surfing School, the milestone of their little lifestyle empire, born out of Alexis’ passion for surfing.
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36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.
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For the past ten years, Khadra Fliss has been walking the aisles of the Bijorhca trade show. She is the creator of the successful jewelry brand Belle mais pas que, which specializes in Miyuki beads. She shares her story with us and unveils the new pieces that will mark this season.
Interview with Rem D. Koolhaas, Creative Director and Founder of United Nude, ahead of Premiere Classe 7th to 10th of March 2025 edition.
Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.
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Amambaih, founded by Mariela Schwartz Montielle, represents a unique fusion of art, culture, and humanity. Originally from Paraguay, Mariella draws on her multicultural roots to realise a creative vision that goes far beyond simply crafting artisanal shoes and bags.
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The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.
Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
Based in New York City, the hat brand Esenshel, founded and led by Rodney Patterson, embodies a unique approach to hat creation.
Presenting for the first time at Premiere Classe, Amina Galal represents a new generation of Arab designers who blend tradition and modernity with a personal, emotional touch.
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The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
Reinhard Plank (Founder and milliner), originally from Vipiteno (Italy) near the Austrian border, first studied design in Vienna before turning to millinery. "I started with hats in Vienna, and my first classic model was a great success," he says. Drawn to Florence's rich hat-making heritage, Reinhard chose this city to perfect his craft.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
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Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Since its inception in 2019, La Mode Européenne (LME) has stood out for its innovative and transformative approach to the fashion industry. By creating solidarity shops in Congo-Brazzaville and Cape Verde, stocked through donation boxes for clothing and accessories circulated in France and Europe, La Mode Européenne is committed to social and professional reintegration and creating local employment.
Lavinia Muth, an economist specialising in business ethics for actors of the fashion landscape, has dedicated 15 years to advancing social and ecological standards in the textile and creative industries. Her work as an external auditor, inspector, and investigator, in collaboration with Messe Frankfurt’s trade shows for instance, underscores her commitment to fighting against “corporate sustainability” and “green-washing”.
Julien Martinez, founder of the high-end ‘souliers’ brand Souliers Martinez, embodies the perfect fusion of traditional artisanal craftsmanship and contemporary innovation. Combining his deep Spanish roots with his Parisian cultural influences, his company stands out with a unique approach to leather weaving, supported by committed sustainable values and strong ethics.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
Bastien Beny and Simon Delacour are the creative minds behind the Domestique brand, leather goods accessories made in Paris.
At La Caserne, a sustainable fashion incubator in Paris's 10th arrondissement, Jeanne Friot crafts impactful fashion.