What makes a good find for a concept store? For Sharif Labo, it starts with choosing something you’d want for yourself. The founder and buyer of La Gent, a London based digital lifestyle store, has built his business around independent brands from around the world. His approach is personal, moving freely between home, beauty, food and gifts rather than sticking to one category.
At Shoppe Object Paris, we spoke with Sharif about the pleasure of finding something unexpected, why London feels truly global, his favourite Paris rituals and the brands that stood out to him at the Salon.
We’re a lifestyle and gifting store founded in 2015, and we focus on independent brands sourced from around the world. We try to have a finer eye and a more personal choice rather than an endless catalogue of things. It’s basically about choosing things that we would love in our own lives and bringing that to our audience.
We also work across different categories, from food and household to beauty and things you use in your personal life. People seem to respond to that approach. It’s almost like we’re doing some of the choosing for them and offering a more deliberate choice of items.
If I had to distill it into one word, I’d say global. London is a very international city. You can see influences from everywhere, from Australia and Central Asia to Latin America, Africa and India. It’s not unusual to see an Uzbekistani restaurant, for example. I love that it’s not just certain people from different parts of the world. It’s really global.
I love the Marais, obviously. I also really like the traditional Parisian things, like the Eiffel Tower. I’m not one of those people who turns their nose up at the cliché districts. I enjoy walking along the Champs Élysées and taking in the sights. I also enjoy finding a good pâtisserie and going for a coffee. And I’m always up for a nice hotel or somewhere to go for a drink.
I really loved the fun soaps from Cavancha and Moglea’s colourful, hand painted paper goods. Those two really stood out to me because they fit our sweet spot of design and price point. The Parisian playing cards from Grimaud also caught my eye. They’ve been making them for over 175 years. They’re beautiful and really unique. The South African collective of 10 brands was another highlight. It’s great to see Shoppe Object spreading its net so wide.
Shoppe Object is exceptionally curated and well organised, and it fills a gap in the market for independent retail stores like mine. I love the personal touch and the way you cast a wide net, bringing together unique brands from all over the world. The international crowd is also a big part of the appeal. I look forward to coming back and seeing how the event grows.
For Adriano Tawin, co-founder, and Anthea Han, Head of Buying at Stacked, Paris is about discovering new names, good design, and places worth seeking out. Based in Singapore, the multi-label home and decor store recently opened its first retail space alongside its online store, with a focus on making good design accessible.
From Danish design classics to contemporary pieces, &Tradition has built a collection that connects different generations of design. Founded in Copenhagen in 2010, the brand combines reissued works by design masters with contemporary creations by today’s designers. At Shoppe Object Paris, &Tradition presented a colourful edit of lighting and home objects, pairing Verner Panton’s Flowerpot lamps with Jaime Hayon’s sculptural Momento jugs and contemporary candleholders.
Since 2002, Ditte Reckweg and Jelena Schou Nordentoft have been shaping Copenhagen’s design scene through Stilleben, their concept store and design brand. The store offers everything from ceramic vases and tableware to contemporary textiles, prints and accessories, alongside pieces designed by the duo themselves. The two designers first crossed paths at the Royal Danish Academy of Fine Arts, where they discovered a shared interest in craftsmanship and distinctive objects.
Fun is at the heart of Edie Parker. The New York-based brand brings a colourful, playful approach to lifestyle and accessories, blending mid-century retro glamour with a modern, witty twist. At Shoppe Object Paris, Edie Parker presented a vibrant mix of trays, designer lighters and home accessories, turning everyday objects into something a little more unexpected.
Celina Frisson’s ceramic frames turn photographs into small sculptural pieces. Originally from Nanaimo, a small harbour city on Vancouver Island, Canada, her practice is inspired by biology, touch and the natural world. Made by hand under her brand, The Creative Traveller, each frame brings together organic shapes, unexpected cutouts and small details that give each photograph a new form. But the frames are only part of her work. At Shoppe Object Paris, Celina also presented clay figures such as Guardian of Love, small ritual objects created for grounding and protection. Her distinctive pieces quickly drew people to the booth throughout the Salon.
What makes a good find for a concept store? For Sharif Labo, it starts with choosing something you’d want for yourself. The founder and buyer of La Gent, a London based digital lifestyle store, has built his business around independent brands from around the world. His approach is personal, moving freely between home, beauty, food and gifts rather than sticking to one category.
As Shoppe Object Paris expands into Beauty & Foods, the Salon is opening up to a new generation of brands spanning skincare, fragrance, accessories and gourmet specialties. OH MY GUM! fits naturally into this evolving mix. With better ingredients, plastic-free packaging, and beauty-inspired design, the brand gives everyday confectionery a more considered place on the shelf.
A talent scout in European fashion for the Chinese market, the founder of Fashion Real wouldn’t miss a season at Premiere Classe.
50 years of expertise in the craft of loafers has become a premium brand building its success at Premiere Classe.
Head of Retail for the group specializing in luxury experiences, Stephanie Rousset comes to Premiere Classe to find the best of ready-to-wear and accessories.
Meet the cofounder of the Viennese brand promoting small-scale craftsmanship for over 20 years, in tune with the values of Premiere Classe.
The French embroidery house has collaborated with football teams and the world’s biggest museums.
Founder Catalina Maurette had a true crush on Premiere Classe and its eclectic, cosmopolitan selection.
The rising French brand continues to grow and presents its first men’s line in exclusivity at Who’s Next.
Meet the French jewelry designer Estelle Misbach who has decided to shift from series production to unique pieces. With her asymmetrical stones, hammered metal and charms of all kinds, Miss Back has spent almost 30 years creating instinctively, guided by eye-catching colors and fascinating elements. Initially produced in series, Estelle Misbahe’s pieces are now hand-made in her Aix-en-Provence workshop and showroom and carry the same force that guides her when she creates, that of instant love and attraction.
In the French sea-side town of Perros-Guirec, when it comes to fashion, Mélanie Craignou and Alexis Deniel are the people to go to. Born and raised in the area, this couple knows how to pair local culture and finds from around the world. PSS, their ever-growing concept, stands for Perros Surfing School, the milestone of their little lifestyle empire, born out of Alexis’ passion for surfing.
Meet Zineb Ismaili, founder of the Moroccan brand blending upcycling and savoir-faire.
The New York design trade show will inaugurate its first Parisian edition at Who’s Next, January 17–19, 2026, bringing together the international design community in a one-of-a-kind event.
Travelling from Shanghai for Paris Fashion Week, Jing Bluche made a stop at Premiere Classe to complete her season’s buying with what she considers to be the number one spot for undiscovered gems.
Ginevra Gozzoli gives her take on what she considers a go-to place for unexpected gems that blend craftsmanship, personality and a strong design sensibility.
In search of a fresh outtake on fashion and new esthetic sensibilities, she chose Premiere Classe to complete her selections for the season.
Discovered at the 39th Hyères Festival, Amicaliste and Tal Maslavi made their Premiere Classe debut in October. A key step in securing a place in the market.
Known for its modern and refined raffia hats, the Australian brand makes a return to the European market with a focus on craft and authenticity.
We met the Swiss designer on her very first venture into the wholesale circuit.
We met with founder and designer Asato Kitamura for his Paris premiere, showcasing his blend of Japanese philosophy and Western fashion.
For Andrina Goussous, stylist for luxury e-shop Ounass, Premiere Classe has everything it takes to charm Middle Eastern customers, increasingly in tune with a Parisian approach to fashion.
At Fenda, shapes are crafted by hands, jewels are inspired by cutlery in a Salvador Dali spirit, and Brazilian stones seem to have been unearthed from the pieces themselves. A deeply artistic approach to jewelry, born from the imagination of Roberta and Sam, a British-Brazilian couple with a strong sensitivity to embellishment.
We caught up with Liva Ramanandraibe, owner, designer and heartfelt ambassador.
Mixing ready-to-wear, accessories, fabrics and jewelry in a single place, a match made in heaven for the founder of this Dutch shop. She told us about her journey from retail to creation.
Amid the curated elegance of Premiere Classe, Patricia Sáinz Martín—founder of PAT Studio, a handbag brand known for its sculptural refinement—presents a body of work that is sensory, deliberate, and timeless.
As the upcoming edition of Premiere Classe approaches, from the 3rd to the 6th of October 2025, the pulse of contemporary creativity meets the rhythm of craftsmanship. Carlota Cahis emerges with a proposal both fresh, intimate and luminously composed.
Interview with Janina Düttmann, Designer and Founder of Düttmann, during Premiere Classe March 2025 Edition under ‘Jardins des Tuileries’ iconic venue.
As the global fashion industry gathered in Paris for the latest edition of Premiere Classe, a new voice in the world of accessories emerged — Millia. Founded by Carmen Inez, the Amsterdam-based brand offers a bold, conceptual approach to leather good design, drawing from architectural forms, interior design influences, and a rather eclectic color palette. With a deep commitment to craftsmanship and sustainability, Millia's presence under the tents of Premiere Classe thoroughly captured the attention of buyers and creatives alike.
For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.
As Premiere Classe once again gathered the most visionary emerging designers, Petite A stood out with its ethereal craftsmanship and poetic use of glass as a main creative medium.
On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.
For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.
At the latest edition of Who’s Next in January 2025, Esra Baysal, buyer for Istanbul-based concept store Vakko, had a clear mission. Her goal? To seek out excellence and a unique identity. The purpose? To enhance their global selection for the season.
Opening a boutique is a dream come true for Véronique Cheurlin, who has been attending Who’s Next for three seasons in search of hidden gems.
The doors of Victorienne, a family-run luxury boutique in Bolzano, Italy, have welcomed customers for the past 36 years. Specializing in premium European and American brands, the store has become a staple for high-end fashion lovers. Today, Sophie Carreras, who grew up immersed in this world, shares insights into her profession.
36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.
The latest edition of Who's Next marked a significant milestone for Belgian fashion designer Valentine Witmeur, allowing her to showcase her brand and its evolution.
For the past ten years, Khadra Fliss has been walking the aisles of the Bijorhca trade show. She is the creator of the successful jewelry brand Belle mais pas que, which specializes in Miyuki beads. She shares her story with us and unveils the new pieces that will mark this season.
Interview with Rem D. Koolhaas, Creative Director and Founder of United Nude, ahead of Premiere Classe 7th to 10th of March 2025 edition.
Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.
In the vibrant setting of the Beyond the Noise space at Premiere Classe, a talk hosted by Mixte Magazine captivated the audience with an audacious theme: how the new generation of designers is reshaping fashion by reconnecting with nature and craftsmanship.
Founded by sisters Fazla and Eda Topbaş, Vuqu is a Turkish leather goods house based in Istanbul that skillfully combines elegance and functionality.
Founded by Japanese designer Akane Horikami, Ten. has become a go-to brand for those seeking a blend of nature, minimalism, and contemporary elegance. At this fifth participation in Premiere Classe, Ten. continued to captivate with a collection exploring fluid lines while introducing more geometric elements.
At her debut showing at Premiere Classe, Raquel Figueroa Borque, founder of the leather goods brand RFB, shared her journey, inspirations, and vision for a sustainable, timeless, and meaningful approach to fashion.
Founded by Ludovica Virga, House of Mua Mua stands out with its playful, humour-filled approach to fashion. At this September’s edition of Premiere Classe, Ludovica presented her new collection, Happiness is a Summer in Italy, inspired by her summer holiday memories. This collection brilliantly reflects the brand’s DNA, combining light-heartedness, humour, and meticulous craftsmanship.
The hat and accessories house Catarzi 1910, led by the Nistri couple as co-directors and designers, represents far more than a family business. It embodies a century of artisanal traditions, creativity, and innovation carried across generations.
Amambaih, founded by Mariela Schwartz Montielle, represents a unique fusion of art, culture, and humanity. Originally from Paraguay, Mariella draws on her multicultural roots to realise a creative vision that goes far beyond simply crafting artisanal shoes and bags.
As the western aesthetic captivates designers, brands, and consumers, one French brand is riding the wave: Soco. Created in 1932, this “sleeping beauty” brand was revived three years ago, following a brief closure, thanks to the efforts of two passionate sisters-in-law who share the same first name. So the story of Soco is continuing under the stewardship of the “Maries Mignon.”
The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.
Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
Based in New York City, the hat brand Esenshel, founded and led by Rodney Patterson, embodies a unique approach to hat creation.
Presenting for the first time at Premiere Classe, Amina Galal represents a new generation of Arab designers who blend tradition and modernity with a personal, emotional touch.
For Thaïs Roblowski, fashion is a true calling, and after studying design and pattern-making at the Chambre Syndicale and interning at Thom Browne in New York and Mugler, she became a stylist at Cacharel and Alzaro.
The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
Reinhard Plank (Founder and milliner), originally from Vipiteno (Italy) near the Austrian border, first studied design in Vienna before turning to millinery. "I started with hats in Vienna, and my first classic model was a great success," he says. Drawn to Florence's rich hat-making heritage, Reinhard chose this city to perfect his craft.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Since its inception in 2019, La Mode Européenne (LME) has stood out for its innovative and transformative approach to the fashion industry. By creating solidarity shops in Congo-Brazzaville and Cape Verde, stocked through donation boxes for clothing and accessories circulated in France and Europe, La Mode Européenne is committed to social and professional reintegration and creating local employment.
Lavinia Muth, an economist specialising in business ethics for actors of the fashion landscape, has dedicated 15 years to advancing social and ecological standards in the textile and creative industries. Her work as an external auditor, inspector, and investigator, in collaboration with Messe Frankfurt’s trade shows for instance, underscores her commitment to fighting against “corporate sustainability” and “green-washing”.
Julien Martinez, founder of the high-end ‘souliers’ brand Souliers Martinez, embodies the perfect fusion of traditional artisanal craftsmanship and contemporary innovation. Combining his deep Spanish roots with his Parisian cultural influences, his company stands out with a unique approach to leather weaving, supported by committed sustainable values and strong ethics.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
Bastien Beny and Simon Delacour are the creative minds behind the Domestique brand, leather goods accessories made in Paris.
At La Caserne, a sustainable fashion incubator in Paris's 10th arrondissement, Jeanne Friot crafts impactful fashion.