The rising French brand continues to grow and presents its first men’s line in exclusivity at Who’s Next.
With sweaters designed in France and crafted by the finest Nepalese knitters, using cashmere yarns with up to 28 plies, A.Poil Cashmere have been thriving for over seven years. Based in Angers, the brand stood out by selling exclusively B2B, with no minimum order requirements. “Clients love this approach because there’s no competition” says Aurélien, the brand’s Development Manager.
Who’s Next: a key partner for a human-scale brand
Founded by Philippe and Vanessa Romain, A.Poil is distributed in multibrand stores across Europe, in the United States and in Japan. The brand celebrates its seventh year at Who’s Next, a key event for maintaining strong, human bonds with its clients. “Most of the time, agents are the ones communicating with them, so coming to the trade show allows us to share more information and get direct feedback, which we can pass on to the atelier. Our booth has never been this big, we expand a bit more every year!”
Growing alongside the right partners is essential for A.Poil Cashmere. Among them are the Nepalese craftsmen who have accompanied its founders since the launch of their first knitwear e-shop, over twenty years ago. “Such a partnership is unique in the cashmere industry.” Says Aurélien. “We bring creative ideas and they give us advice on production, we move forward together”.
Not your regular essentials
This relationship of trust also allows for experimentation. Today A.Poil Cashmere stands out for its extensive and high-end offering of pieces that are both visual and comfortable, from ten-ply brushed cashmere to two-ply of a rare thickness, this season’s addition. Each store has its made-to-measure, made-on-demand selection, with no stock obligation.
A.Poil Cashmere’s team recently launched NU, a new menswear brand of casual cashmere pieces, in a workwear and slightly sporty spirit. Elevated essentials of rare quality that will surely stir the curiosity of male customers, who are often harder to win over.
Establishing and growing with Fashop
The wholesale distribution tool Fashop has proven to be essential in the brand’s success, enabling it to target the proper customers from its very first collections. “Its newsletter system gave us great visibility among stores we didn’t know about and which perfectly matched our market. It continues to help us refine our targets and strengthen our presence in more challenging areas.”
Dominique, one of the brand’s designers, concludes: “Who’s Next is important for us because we are a people-driven brand. Every year, it’s a pleasure to see how happy are clients are to see us here and to renew their loyalty."
The rising French brand continues to grow and presents its first men’s line in exclusivity at Who’s Next.
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36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.
The latest edition of Who's Next marked a significant milestone for Belgian fashion designer Valentine Witmeur, allowing her to showcase her brand and its evolution.
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Interview with Rem D. Koolhaas, Creative Director and Founder of United Nude, ahead of Premiere Classe 7th to 10th of March 2025 edition.
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Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
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The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
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At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
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For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Since its inception in 2019, La Mode Européenne (LME) has stood out for its innovative and transformative approach to the fashion industry. By creating solidarity shops in Congo-Brazzaville and Cape Verde, stocked through donation boxes for clothing and accessories circulated in France and Europe, La Mode Européenne is committed to social and professional reintegration and creating local employment.
Lavinia Muth, an economist specialising in business ethics for actors of the fashion landscape, has dedicated 15 years to advancing social and ecological standards in the textile and creative industries. Her work as an external auditor, inspector, and investigator, in collaboration with Messe Frankfurt’s trade shows for instance, underscores her commitment to fighting against “corporate sustainability” and “green-washing”.
Julien Martinez, founder of the high-end ‘souliers’ brand Souliers Martinez, embodies the perfect fusion of traditional artisanal craftsmanship and contemporary innovation. Combining his deep Spanish roots with his Parisian cultural influences, his company stands out with a unique approach to leather weaving, supported by committed sustainable values and strong ethics.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
Bastien Beny and Simon Delacour are the creative minds behind the Domestique brand, leather goods accessories made in Paris.
At La Caserne, a sustainable fashion incubator in Paris's 10th arrondissement, Jeanne Friot crafts impactful fashion.