As Premiere Classe once again gathered the most visionary emerging designers, Petite A stood out with its ethereal craftsmanship and poetic use of glass as a main creative medium.
The brand, founded by Anaïs, explores the duality of fragility and strength through its delicate yet empowering jewellery creations. Rooted in Anaïs’ thesis project in Barcelona, Petite A transforms liquefied materials into wearable art, creating jewelry pieces that reflect the power and strength of light, movement, and emotional storytelling through unique materials.
From an academic concept to artisanal reality
Petite A began as an academic experiment, an introspective response to the shifting world we were all witnessing during the 2020 pandemic. “I was studying design in Barcelona when the lockdown happened,” Anaïs recalls. “Everything became digital, but I needed to work with my hands. That’s when I started looking for tangible materials to express my creative vision.”
At first, she experimented with ceramics but felt disconnected from it. Then, one of her university professors introduced her to glass crafts and properties —not as an artisan, but as a designer. “I realized that I wanted to merge craftsmanship and design through my own process and interpretation ,” she details. Seeking mentorship, Anaïs approached a master glassblower in Barcelona. “I took an intensive two-day workshop and never left. I stayed in his workshop, making my own pieces while sharpening the mastering of glass crafts.”
What began as an Instagram portfolio of a university project soon evolved into a full-fledged jewelry brand. “For my final thesis project, I created a jewelry collection entirely made out of glass, mainly inspired by the pandemics’ ongoings,” she remembers. “From there, Petite A became something tangible with a potential of real expression within the global creative landscape.”
Glass and Fire: Fragility as empowering element
At the heart of Petite A stands the paradox of fragility and resilience. “Glass is stereotyped as fragile, delicate, easily broken,” Anaïs explains. “And at that time, I must admit I somehow felt broken too as an individual.” But working with fire changed that perspective. “Melting and reshaping glass became a way of reshaping myself. It was a process of transformation—solid to liquid to solid again, yet stronger again and more defined.”
Fire, with its raw intensity, became a metaphor for empowerment. “It is rather hypnotic,” she dmits. “Fire demands full presence. There’s something incredibly powerful about taking something delicate, exposing it to extreme heat, and making it into something lasting and stronger through a process of matter weakening.”
Transparency, reflection, and movement are central to her designs. “Glass captures light in a way that no other material does. It has an ephemeral quality but also a capacity to project some kind of magic to whomever might look it into with deep attention. I never design with a fixed image in mind—I work with the material and let it guide me through the whole creative journey I engage into when shaping new pieces.”
The evolution of Petite A creative narrative
As Petite A matured, so did its artistic direction. “The first time we showcased at Premiere Classe, everything felt as a new experience,” Anaïs remembers. “This year, our message is clearer, more defined. We’re more aware of how people perceive the brand and how we want to communicate our identity to the fairs’ visitors.”
The duality in Anais’ work—soft yet strong, liquid yet solid—remains a key theme. “At first, I was very conscious of this contrast between fire and fragility,” she reflects. “Now, after four years of working with glass, it’s so ingrained in my process that I don’t even think about it anymore. It’s instinctual.”
Her designs, jewelry pieces as well as crafted decorative glasses, have also become more fluid while reflecting natural forms surrounding human beings. “I draw inspiration from water—the way it moves, the way it shifts between states,” she says. “My goal is to freeze that fluidity into something tangible, to maintain the sense of movement even when the material solidifies.”
A new experience within Premiere Classe
This year’s Premiere Classe was different for Petite A. “We’ve built stronger relationships with buyers and returning clients,” Anaïs notes. “Last year, we were new—it was all about discovery. Now, people recognize us. They remember the brand, they come back.”
The physical setup of the trade show also played a major role in my overall experience. “This time, the global layout was more organized, more intentional. Every stand had visibility. Last year, the exhibition was more divided, but now there’s a clear flow for visitors to get a global vision of each showcasers.”
Anaïs also highlights how this current edition stood out as more strategic on a commercial point of view. “Last time, we had a huge influx of people, but this year, the interest feels more thoughtful. People are asking deeper questions. There’s more reflection, more intent and interest in the actual creative vision within the exhibited pieces we displayed. ”One of the biggest shifts has been in how buyers approach glass jewelry to her consideration:. “Many clients last year hesitated because they weren’t sure how to market glass pieces in general — As it is indeed different from traditional jewelry. Althought now, they understand its all about uniqueness and resistance for a regular use. They better perceive our pieces durability and resistance while still valuying the storytelling and intention laying within each design of ours .”
Why Paris, Why Premiere Classe?
Paris has always felt like a natural home and “window” for Petite A. “When I first thought about where to showcase my work, I imagined small, curated boutiques that value craftsmanship and detail,” Anaïs admits. “And I must admit Paris is full of them!”
The city’s international pull also plays a considerable role. “We’ve noticed that our glass and pearl designs resonate deeply with Asian buyers—especially in China, Korea, and Japan. They appreciate the artistry and technical skill behind the pieces we’be been displaying so far..”
For Anaïs, Premiere Classe remains a vital platform. “It’s not just about exposure—it’s about the way they support emerging brands. They don’t just give us a space; they guide us, help us, and support us in refining our presentation, and creating opportunities to display our creation as actual creatives rather than sales people.”
The trade show’s curation sets it apart. “It’s not just about having a spot—it’s about being placed in a setting that aligns with our creative identity,” she states “That’s something unique and valuable to Premiere Classe that we, as an exhibiting brand, value to the highest considerations..”
A message of clarity and intention for the brand’s future…
What’s next for Petite A? “Our vision is clearer than ever,” Anaïs says. “This year, we’ve refined our message”, and the response from buyers reflects that.Her goal is to continue deepening the brand’s identity while staying true to its origins.” – “We are constantly evolving, but the essence of Petite A—fragility, transformation and empowerment—will always remain our core direction to creating further collections….”
As the brand solidifies its presence in the international fashion scene, Anaïs remains committed to the core of her work: “Creating something delicate yet strong, capturing a fleeting moment in a timeless form.” Within each new collection, Petite A continues to redefine the intersection of craftsmanship, emotion, and artistry in the jewelry industry — moltening fragments of glass within a continuous storytelling line, engraved in our current timeline and values as creatives and customers.
Amid the curated elegance of Premiere Classe, Patricia Sáinz Martín—founder of PAT Studio, a handbag brand known for its sculptural refinement—presents a body of work that is sensory, deliberate, and timeless.
As the upcoming edition of Premiere Classe approaches, from the 3rd to the 6th of October 2025, the pulse of contemporary creativity meets the rhythm of craftsmanship. Carlota Cahis emerges with a proposal both fresh, intimate and luminously composed.
Interview with Janina Düttmann, Designer and Founder of Düttmann, during Premiere Classe March 2025 Edition under ‘Jardins des Tuileries’ iconic venue.
As the global fashion industry gathered in Paris for the latest edition of Premiere Classe, a new voice in the world of accessories emerged — Millia. Founded by Carmen Inez, the Amsterdam-based brand offers a bold, conceptual approach to leather good design, drawing from architectural forms, interior design influences, and a rather eclectic color palette. With a deep commitment to craftsmanship and sustainability, Millia's presence under the tents of Premiere Classe thoroughly captured the attention of buyers and creatives alike.
For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.
As Premiere Classe once again gathered the most visionary emerging designers, Petite A stood out with its ethereal craftsmanship and poetic use of glass as a main creative medium.
On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.
For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.
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36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.
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Founded by sisters Fazla and Eda Topbaş, Vuqu is a Turkish leather goods house based in Istanbul that skillfully combines elegance and functionality.
Founded by Japanese designer Akane Horikami, Ten. has become a go-to brand for those seeking a blend of nature, minimalism, and contemporary elegance. At this fifth participation in Premiere Classe, Ten. continued to captivate with a collection exploring fluid lines while introducing more geometric elements.
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Founded by Ludovica Virga, House of Mua Mua stands out with its playful, humour-filled approach to fashion. At this September’s edition of Premiere Classe, Ludovica presented her new collection, Happiness is a Summer in Italy, inspired by her summer holiday memories. This collection brilliantly reflects the brand’s DNA, combining light-heartedness, humour, and meticulous craftsmanship.
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The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.
Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
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Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
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Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
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Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Since its inception in 2019, La Mode Européenne (LME) has stood out for its innovative and transformative approach to the fashion industry. By creating solidarity shops in Congo-Brazzaville and Cape Verde, stocked through donation boxes for clothing and accessories circulated in France and Europe, La Mode Européenne is committed to social and professional reintegration and creating local employment.
Lavinia Muth, an economist specialising in business ethics for actors of the fashion landscape, has dedicated 15 years to advancing social and ecological standards in the textile and creative industries. Her work as an external auditor, inspector, and investigator, in collaboration with Messe Frankfurt’s trade shows for instance, underscores her commitment to fighting against “corporate sustainability” and “green-washing”.
Julien Martinez, founder of the high-end ‘souliers’ brand Souliers Martinez, embodies the perfect fusion of traditional artisanal craftsmanship and contemporary innovation. Combining his deep Spanish roots with his Parisian cultural influences, his company stands out with a unique approach to leather weaving, supported by committed sustainable values and strong ethics.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
Bastien Beny and Simon Delacour are the creative minds behind the Domestique brand, leather goods accessories made in Paris.
At La Caserne, a sustainable fashion incubator in Paris's 10th arrondissement, Jeanne Friot crafts impactful fashion.
From October 3rd to 6th, Pampa The Brand will unveil its vision of contemporary craftsmanship at Premiere Classe in the Jardin des Tuileries.
Talent Indonesia is an acceleration programme initiated by the Indonesian Ministry of Trade, the Embassy of Indonesia in Paris, the City of Jakarta, and L’Adresse Paris Agency.
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Amid the curated elegance of Premiere Classe, Patricia Sáinz Martín—founder of PAT Studio, a handbag brand known for its sculptural refinement—presents a body of work that is sensory, deliberate, and timeless.
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Interview with Janina Düttmann, Designer and Founder of Düttmann, during Premiere Classe March 2025 Edition under ‘Jardins des Tuileries’ iconic venue.
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For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.
As Premiere Classe once again gathered the most visionary emerging designers, Petite A stood out with its ethereal craftsmanship and poetic use of glass as a main creative medium.
On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.
For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.
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On the second day of the Who’s Next trade show, Véronique Beaumont, General Director of the ESMOD Group, outlined the concept of the persona in the era of Marketing 5.0. Her goal? To help brands and boutique managers understand their target audience during economic tension and societal change.
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Their mission: to support and promote the emergence of new brands in the French leather industry.
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Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.
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Founded by sisters Fazla and Eda Topbaş, Vuqu is a Turkish leather goods house based in Istanbul that skillfully combines elegance and functionality.
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Amambaih, founded by Mariela Schwartz Montielle, represents a unique fusion of art, culture, and humanity. Originally from Paraguay, Mariella draws on her multicultural roots to realise a creative vision that goes far beyond simply crafting artisanal shoes and bags.
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The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.
Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
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Special boutique, special offer : a hotel buyer’s perspective.
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As winter sets in, the collections showcased at our upcoming event shine with warm tones and comforting textures.
Timeless, artisanal, and sustainable: denim is reinvented at the Athenian brand Sac&Co.
In the vibrant atmosphere of Premiere Classe, Comptoir 102, a Dubai-based concept store, continues its pursuit of unique pieces, set against a backdrop of remarkable craftsmanship. Through the insightful lens of Stephanie Chesneau, Sales Director, the store shares its impressions of this edition, where each encounter uncovers unexpected treasures and stories waiting to be shared.
Last September, the Fédération Française du Prêt-à-Porter Féminin enhanced Who's Next with talks and workshops on digital marketing in fashion. Here's a look back at the ‘Did TikTok kill Instagram? Three experts in fashion and social media discuss community, authenticity, resilience and engagement.
The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
Reinhard Plank (Founder and milliner), originally from Vipiteno (Italy) near the Austrian border, first studied design in Vienna before turning to millinery. "I started with hats in Vienna, and my first classic model was a great success," he says. Drawn to Florence's rich hat-making heritage, Reinhard chose this city to perfect his craft.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.
The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Discover the jewelry trades at Bijorhca with Savoir pour Faire, from January 20 to 22, 2024. Bijorhca will be showcasing know-how in Hall 4, where some 150 brands and suppliers are expected.
From January 20 to 22, Who's Next presents its hair fashion selection.
Who's Next presents its new edition, from January 20 to 22, 2024.
Imaginé et créé en 2013, le collectif A Jewel Made In Greece présente et promeut le savoir-faire joaillier grec.
