Business Événements Published at 03 April 2025

6 Tips for Young Fashion Brands

Many young creatives dream of creating a fashion brand, but the journey is full of challenges. For this edition, Who’s Next asked Konbini to bring together emerging designers to share advice for those looking to start their own brand.

Brands like STRIPLINK, Abnormal, and Djibrine are making waves in France’s contemporary fashion scene. Under Konbini's guidance, the founders of these brands reflected on their professional experiences and shared the advice they wished they had received when they first started.

1. Identify and Fill a Gap


Abnormal: I set out to design jewelry that breaks away from traditional norms, especially by creating bold statement pieces. I also aim to highlight cultures that are often overlooked. In my creative process, I employ the lost-wax technique and upcycle all waste materials.


2. What Not to Forget


Striplink: Take the time to understand why you’re starting your brand and what will set you apart from others. While trends are an important topic, it can be both frustrating and unrealistic for emerging brands to keep up with them. The most important thing is to discover your unique touch—find a way to communicate that authentically represents you.


3. Where to Find Inspiration


Djibrine: My friends inspire me greatly, but a certain type of identity does as well. In Chad, we have the Fulani people, nomads whose jewelry and minimalist designs motivate me. I also take note of people in the streets—their use of color, materials, and style.

4. Budget: A Crucial Factor


Abnormal: When I began, I had no budget, but I believed in my project. I had another job on the side, and I continue to do so.


Striplink: Yes, having a strong support system is essential. Being part of a duo helps a lot, but patience is also necessary. Think of your brand as a baby—it takes time to grow. Before launching, figure out precisely what you want to accomplish. Once you're ready, you'll have a solid brand structure. This is crucial because there are so many brands out there—you need to create a strong brand identity.


Djibrine: Budgeting is essential, but surrounding yourself with the right people is just as crucial as people who can provide valuable advice.


5. How to Overcome Challenges


Striplink: At first, we were shy. Our first Who’s Next event was five years ago, and we were hesitant about asking questions. However, over time, we discovered that being direct is the best way to grow. You need to be realistic about business challenges. We learn a lot from our mistakes and difficult moments. There have been tough times, but you have to push through.

Abnormal: Sometimes, I feel unmotivated, but I view it as part of the process. It’s not about suffering; it’s about learning to appreciate what you create.


Djibrine: I’m not afraid. If someone copies you, it means you’ve done something interesting. Copying is a sign of success. It doesn’t bother me—I enjoy the idea of inspiring others. Of course, I have moments of doubt, but I take my time. You need to be determined to succeed in this industry.

6. Managing Social Media as a Young Brand


Abnormal: Social media isn’t my strong suit, but it’s essential not to overlook in-person connections at professional events.


Djibrine: For me, the key is to build a strong relationship with your audience so that they engage with your content consistently. You need to understand your community and involve them in the process. Instagram is a platform where people want to interact.


Striplink: A brand’s Instagram account should resemble a personal account by blending professional content with fun, engaging posts and incorporating the community into the brand’s narrative.

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