Strategic alliance: BOCI and the WSN Group seal the future of the Bijorhca Paris trade fair until 2031

The professional organization BOCI, owner of the Bijorhca brand, and the WSN Group, organizer of the show, announce the renewal of their brand licensing partnership for a fixed term running until September 2031.

This long-term agreement reflects a shared ambition to sustain and modernize Bijorhca Paris, the leading event for jewelry and watchmaking, within a rapidly changing global market.

Since its creation by BOCI in 1930, Bijorhca has established itself as the leading French platform capable of uniting its entire ecosystem, from manufacturers to retailers. By entrusting operational management to the WSN Group for the next six years, BOCI is relying on a major player that, for over 35 years, has demonstrated its ability to transform trade shows into truly dynamic events. This renewal confirms the relevance of the model championed by WSN, positioning Bijorhca as one of the strategic pillars of its portfolio alongside iconic events such as Who’s Next and the Salon International de la Lingerie.

The agreement provides for a significant consolidation of the role of BOCI, which reaffirms its influence within the governance of the show, as well as preferential conditions for its members. This strengthening is also accompanied by increased visibility for the "Elements by Bijorhca" space, guaranteeing wholesalers and suppliers a lasting foothold at the heart of the event.


Integrating Bijorhca into the WSN calendar maximizes business synergies, particularly through its overlap with other trade shows at Porte de Versailles, which attract over 45,000 international visitors and buyers each year. By combining BOCI's long-standing expertise with WSN's operational strength, this partnership aims to offer professionals much more than just exhibition space: an environment conducive to forward-looking analysis and creative inspiration. Together, the two partners reaffirm their commitment to making Bijorhca the spearhead of an increasingly unified, demanding, and representative jewelry and watchmaking sector, showcasing French excellence on the international stage.

The objective is clear: to evolve the trade show so that it is even more useful to professionals, more transparent in its offerings, and more in line with market expectations. This partnership supports a dynamic of concrete improvement, both in the quality of the event and in the services offered to exhibitors and visitors.
Valérie Dassa, President of BOCI
Our mission is to connect brands with the best professional communities by combining commercial rigor with emotional impact. By extending this commitment until 2031, we are providing valuable visibility to the industry and reaffirming our role as a trusted partner for the creative industries. Bijorhca is a historic event for the sector, and we are putting all our operational expertise at the service of its growth and sustainable transformation.
Frédéric Maus, CEO of WSN

About BOCI

Since 1873, the professional organization BOCI has supported and promoted jewelry companies in France and internationally. It brings together nearly 150 members, including designers, suppliers, and subcontractors, and represents them to institutions and the media.

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