Who's Next & Bijorhca
17-19 January 2026

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Passed down from father to son, the family brand and manufacturer showcases its excellence at both Who’s Next and Interfilière, and proudly claims its successful duality.

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Mixing ready-to-wear, accessories, fabrics and jewelry in a single place, a match made in heaven for the founder of this Dutch shop. She told us about her journey from retail to creation.

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We sat with co-founder Jean-Michel Sanchez to talk about the brand’s wholesale strategy.

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While visiting Who’s Next Home, the curator shared her vision and told us about the particularities of her job, at the intersection of arts and design.

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For the founder of the French concept store, Who’s Next is above all a place for inspiration. She tells us about her experience at the trade show and with the Pages Mode database.