For the past ten years, Khadra Fliss has been walking the aisles of the Bijorhca trade show. She is the creator of the successful jewelry brand Belle mais pas que, which specializes in Miyuki beads. She shares her story with us and unveils the new pieces that will mark this season.
Belle mais pas que was born from a desire to share a love for travel, celebrate summer, and affirm that women are more than just one thing. Since its inception, Khadra Fliss has been offering handmade, responsible jewelry that appeals to women worldwide. A regular at the Bijorhca trade show, she returns this season to discuss the pillars of her success: innovation and staying true to her brand DNA.
Tell us about Belle mais pas que.
The brand’s DNA is based on the material—the Miyuki bead, which I reinvent each season. This iconic bead reveals multiple shades of color. It’s the brand to wear in summer, though not just in summer, because it can be worn year-round. It is the reference brand for summer.
What brings you back to the trade show?
We’ve been attending the show since 2016, almost ten years now. When I first presented the collection, we immediately connected with our audience, so we decided this was the best place for us. We go to other trade shows, but Bijorhca is the best for us.
How did the last three days unfold?
A lot has happened. Clients were somewhat hesitant, but they were eager to meet creators and immerse themselves in this universe. The months leading up to this have been challenging for retailers, but they wrapped up the year well, so they came with a positive mindset.
How do you prepare for a trade show as a brand?
I bring a new collection each season because that’s what visitors are looking for. You must know how to surprise and astonish them while constantly reinventing yourself. I continually work on my collections while staying true to our brand DNA.
Have you noticed any trends in the past few days?
Yes, customers have chosen very bold colors, which have been well received. Our new earrings have also been very well received.
What challenges do you face, and do you see any signs indicating a positive outlook for the market's future?
I work in fashion jewelry, where our clients always look for novelty. However, beyond design, the material is a key criterion. They want jewelry that is easy to wear, pleasant for everyday use, and, most importantly, durable and adaptable to their lifestyle. Today, stainless steel has become essential. While stainless steel is in high demand, I prefer working with brass, a nobler material that offers greater creative possibilities. It allows me to explore designs and finishes more deeply. One of our significant challenges was developing a durable and stainless plating. We succeeded, and the enthusiasm from our clients confirmed that it was a true success. Still, other challenges remain, especially regarding pricing. It’s not just about innovation; accessibility and value for money are significant concerns. Our clients are prepared to invest in a stunning piece if the quality justifies the price. That’s precisely what we strive to deliver, explaining our client loyalty. Innovation is an ongoing quest, as is listening to the market. This is why we value participating in trade shows: meeting with our clients in person helps us understand their expectations better and fuels our creativity.
Additionally, it provides a valuable opportunity to exchange ideas with our resellers. Their feedback is invaluable, as they connect with hundreds, even thousands, of clients each year. They observe how jewelry is worn, handled, and integrated into everyday life. This information is essential for us to adapt and provide offerings that align with the actual needs of the market.
Eco-responsibility is also one of the values of your brand. How do you see conversations around this topic evolving in the jewelry industry?
We are certainly concerned, and we are trying to contribute our part. I aim to rethink the collections by reusing pieces we already have. I work in fashion jewelry, so in an industry where trends shift quickly and we deal with affordable prices, I can only repurpose the stock and pieces I already possess. I mentioned that we continually reinvent ourselves but can innovate with what already exists. That’s essentially what I did this season. I’ve rarely done this before because I always believed there must be a sense of novelty.
Is there any specific news you’d like to highlight this season?
The earrings are a first for us because, this time, they truly embody our brand DNA. I’ve designed earrings before, but never like this—this is a true signature piece made with Miyuki beads. It was a real challenge, especially with the material I wanted to use, alongside flawless plating. The beads require a different approach. Typically, our flagship piece, the bracelet, is woven on a loom, a specific technique that showcases our expertise. Working with earrings presented a whole new level of complexity in the workshop. Initially, the team hesitated; stepping out of the comfort zone is always unsettling. There were doubts such as: “We won’t succeed,” “It will take too long,” and “It will be too expensive.” These were the arguments against the project. But I didn’t give up. Today, I’m pleased because the response has been fantastic! Our clients are thrilled, and this new addition fits perfectly into our universe. Beyond that, my goal is to elevate the brand further, to grow it until it becomes iconic in the industry. Slowly but surely, I see that we are gaining more and more ground. With the enthusiastic feedback from our clients, I’m more motivated than ever to make our brand even more desirable.
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Special boutique, special offer : a hotel buyer’s perspective.
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A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.
The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Discover the jewelry trades at Bijorhca with Savoir pour Faire, from January 20 to 22, 2024. Bijorhca will be showcasing know-how in Hall 4, where some 150 brands and suppliers are expected.
From January 20 to 22, Who's Next presents its hair fashion selection.
Who's Next presents its new edition, from January 20 to 22, 2024.
Imaginé et créé en 2013, le collectif A Jewel Made In Greece présente et promeut le savoir-faire joaillier grec.
