As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Discover two daring talents not to be missed!
She's the new designer that international stars love to wear. Björk, Nigerian singer Burna Boy, artist Vladana Vučinić at Eurovision 2022... Whoever wears Clara Daguin does not go unnoticed. It has to be said that this young Franco-American woman doesn't do things like everyone else. Her credo is to imagine pieces that interact with the body and/or the environment, creations that are a cross between haute couture and technology.
Clara Daguin is an artist, designer and engineer who grew up in Silicon Valley. After graduating in graphic design from California College of the Arts in 2009, she spent six months in India before returning to France, where she gave free rein to her passion for fashion. With a master's degree in fashion design from Ensad in Paris under her belt, she followed this up with an internship at Margiela, before taking part in Hyères in 2016. Her brand was created in the immediate aftermath. I benefited from the fashion tech craze," she explains. But I undoubtedly owe my longevity to the fact that I combine technology and craftsmanship".
On her dresses, jackets and tops, she attaches and embroiders integrated electronic circuits, microprocessors, batteries, cables, LEDs, optical fibres and light and temperature sensors.
Clara Daguin hires out her couture pieces, but also sells more affordable items on her website, such as a glow-in-the-dark cap.
From March 2024, she has been invited by La Redoute to work on a summer collab. To be discovered: a sporty wardrobe - a dress, trousers and a bomber jacket - with reflective materials.
Behind this enigmatic name are Bastien Benny and Simon Delacour. Long-time friends with no shortage of ideas, in 2016 they launched their leather goods brand inspired by desire and sado-maso bondage. "One of the first objects we created was an 'ass slapper'," Bastien Beny laughs.
Since then, the duo has explored other territories and developed a broader vision, always with the idea of shaking up the world of accessories, to the rhythm of handmade-to-order production. With a focus on sourcing, the environment and manufacturing, each piece is made entirely by hand. We want our products to be made in France, and even in Paris from our workshop in La Caserne," they explain. We pay attention to every detail, especially the choice of skins, to ensure that everything meets our quality requirements."
A genuinely creative laboratory, with Domestique the waiting ticket you pick up at the butcher's or health centre is transformed into a leather key ring laser-engraved with the words "made on the spot", the paper shopping bag is transformed into a leather bag imitating the craft effect, and the traditional shopping basket is given an ultra-worked leather version. Meanwhile, the fruit crate is revisited in colourful, vegetable-tanned calf leather from Normandy.
Immersive experiences may well be the future of retail, explained director and producer Mathias Chelebourg during a Premiere Classe x LE BOOK conference.
During a Premiere Classe x LE BOOK conference, stylist and color expert Aurelia Belleti discussed the cultural significance of color, and its influence on our subconscious.
From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.
As winter sets in, the collections showcased at our upcoming event shine with warm tones and comforting textures.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
As we prepare to welcome you in September, the IMPACT and NEONYT Paris Forum stands out for its deep commitment to a sustainable future in the creative industries.
The Premiere Classe fair will soon open its doors to unveil an exclusive selection of leather goods brands and bags creators. This prestigious event shall showcase the exceptional craftsmanship and ongoing innovation within the Italian creative landscape.
Villa Beauté’s selection’s getting a fresh look and promises exceptional experiences. Innovative, ethical, and cutting-edge, our leading brands and new arrivals rewrite the rules of wellness and beauty…
Lingerie continually evolves with each season, bringing a new wave of versatility to our wardrobes. Each piece becomes transformable, fostering a blend of style and comfort with multiple functions. Our designers push the boundaries of athleisure and lingerie, crafting modular designs that seamlessly accompany women throughout their daily lives.
On the horizon of the upcoming Who's Next trade show, held from the 8th to the 10th of September, we are delighted to present an exceptional selection of newly entering ready-to-wear brands. These designers, hailing from all corners of the globe, bring a unique and visionary vision to the contemporary creative landscape, blending refined aesthetics with strong sustainable commitments.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Flowers are all the rage. On Premiere Classe, many brands have incorporated daisy prints.
Premiere Classe gathers brands from around the world for four days celebrating creativity. Between accessories, jewelry, bags, leather goods and ready-to-wear, highlighted by the electric atmosphere of the trade show, the featured brands provide us with a glimpse of upcoming trends.
Head of Retail for the group specializing in luxury experiences, Stephanie Rousset comes to Premiere Classe to find the best of ready-to-wear and accessories.
Meet the cofounder of the Viennese brand promoting small-scale craftsmanship for over 20 years, in tune with the values of Premiere Classe.
The French embroidery house has collaborated with football teams and the world’s biggest museums.
The French B2B leader is relying on the leading ready to wear directory to boost its new wholesale strategy in France.
Discovered at the 39th Hyères Festival, Amicaliste and Tal Maslavi made their Premiere Classe debut in October. A key step in securing a place in the market.
The Italian brand made its Premiere Classe debut with sharp, desirable bags inspired by glasses cases.
We met with founder and designer Asato Kitamura for his Paris premiere, showcasing his blend of Japanese philosophy and Western fashion.
At Fenda, shapes are crafted by hands, jewels are inspired by cutlery in a Salvador Dali spirit, and Brazilian stones seem to have been unearthed from the pieces themselves. A deeply artistic approach to jewelry, born from the imagination of Roberta and Sam, a British-Brazilian couple with a strong sensitivity to embellishment.
We caught up with Liva Ramanandraibe, owner, designer and heartfelt ambassador.
From October 3rd to 6th, Pampa The Brand will unveil its vision of contemporary craftsmanship at Premiere Classe in the Jardin des Tuileries.
Amid the curated elegance of Premiere Classe, Patricia Sáinz Martín—founder of PAT Studio, a handbag brand known for its sculptural refinement—presents a body of work that is sensory, deliberate, and timeless.
As the upcoming edition of Premiere Classe approaches, from the 3rd to the 6th of October 2025, the pulse of contemporary creativity meets the rhythm of craftsmanship. Carlota Cahis emerges with a proposal both fresh, intimate and luminously composed.
Amid the continuous energy of Bijorhca, held alongside Who’s Next—where trends are shaped, and creative ideas collide—one enigmatic figure captured the audience’s attention. Gabrielle Huguenot, winner of the Hyères Grand Jury Prize in the Accessories category, transcended the stage of this event, operated under the BOCI, with a performance that was both unsettling and hypnotic.
Interview with Rem D. Koolhaas, Creative Director and Founder of United Nude, ahead of Premiere Classe 7th to 10th of March 2025 edition.
During the latest edition of Premiere Classe, held in the heart of the Carrousel du Louvre, one of the event's most anticipated moments was the talk by Stephen Jones, the iconic British milliner.
Founded by sisters Fazla and Eda Topbaş, Vuqu is a Turkish leather goods house based in Istanbul that skillfully combines elegance and functionality.
Founded by Japanese designer Akane Horikami, Ten. has become a go-to brand for those seeking a blend of nature, minimalism, and contemporary elegance. At this fifth participation in Premiere Classe, Ten. continued to captivate with a collection exploring fluid lines while introducing more geometric elements.
At her debut showing at Premiere Classe, Raquel Figueroa Borque, founder of the leather goods brand RFB, shared her journey, inspirations, and vision for a sustainable, timeless, and meaningful approach to fashion.
Founded by Ludovica Virga, House of Mua Mua stands out with its playful, humour-filled approach to fashion. At this September’s edition of Premiere Classe, Ludovica presented her new collection, Happiness is a Summer in Italy, inspired by her summer holiday memories. This collection brilliantly reflects the brand’s DNA, combining light-heartedness, humour, and meticulous craftsmanship.
The hat and accessories house Catarzi 1910, led by the Nistri couple as co-directors and designers, represents far more than a family business. It embodies a century of artisanal traditions, creativity, and innovation carried across generations.
Amambaih, founded by Mariela Schwartz Montielle, represents a unique fusion of art, culture, and humanity. Originally from Paraguay, Mariella draws on her multicultural roots to realise a creative vision that goes far beyond simply crafting artisanal shoes and bags.
Based in New York City, the hat brand Esenshel, founded and led by Rodney Patterson, embodies a unique approach to hat creation.
For Thaïs Roblowski, fashion is a true calling, and after studying design and pattern-making at the Chambre Syndicale and interning at Thom Browne in New York and Mugler, she became a stylist at Cacharel and Alzaro.
Amid the vibrant energy of emerging talents shaping the future of fashion, one designer stands out for her bold vision and unwavering commitment to sustainability. Léa Theres Lahr-Thiele, the young German prodigy and winner of the prestigious NEONYT Texpertise Sustainability Award, shines brightly this season with her meaningful and innovative approach to design.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
The Premiere Classe fair will soon open its doors to unveil an exclusive selection of leather goods brands and bags creators. This prestigious event shall showcase the exceptional craftsmanship and ongoing innovation within the Italian creative landscape.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
In an exhibition at the entrance of Premiere Classe, Birimian shed light on the African New Avant-Garde Creative, which is supported through a unique accelerator program in partnership with the Institut Français de la Mode.