Lingerie continually evolves with each season, bringing a new wave of versatility to our wardrobes. Each piece becomes transformable, fostering a blend of style and comfort with multiple functions. Our designers push the boundaries of athleisure and lingerie, crafting modular designs that seamlessly accompany women throughout their daily lives.
Whether for a romantic dinner, a day at the beach, or a sophisticated soirée, our selection of lingerie and swimwear embodies elegance and practicality. Dive into the world of these innovative brands redefining underwear standards with convertible and elegant creations, perfect for enhancing every moment of your life. Discover them from the 8th to 10th of September during Curve Paris x Who’s Next upcoming Trade Shows.
VALNUE offers light, luxurious, and sophisticated lingerie. Its aesthetic signature draws inspiration from the natural world, notably embodied in the timeless symbol of the dragonfly, a recurring embroidery in its creations. VALNUE celebrates the unique beauty of feminine curves through elegant and adaptable pieces. A versatile set, a sumptuous night gown that effortlessly transitions from the intimacy of a romantic dinner to the excitement of a Parisian evening with confidence and character.
NOT JUST PAJAMA reinterprets nightwear with elegant and sensual sleepwear pieces designed sustainably. Originating from London, this brand illuminates individuality through modular and customizable pieces with conceptual patterns. Their night ensembles cater to all silhouettes, ensuring comfort and softness throughout your daily routines. NOT JUST PAJAMA invites you to craft your unique story. From summer strolls in Hyde Park to sophisticated evenings on Chelsea rooftops, mix, match, and reinvent your nighttime wardrobe.
LAUNIL is a versatile loungewear brand based in Lithuania. Their elegantly minimalistic creations aspire to redefine the comfort and sensuality of nighttime pieces as staples in your wardrobe. From day to night, each ensemble is ready for a countryside day or an evening by the Baltic Sea coast. A shirt becomes a sarong, beach pants transform into a fluid and sophisticated evening suit. LAUNIL creates a durable wardrobe with multiple functions for adventurous and creative spirits.
AKIMBA, founded in Monaco, reinvents lingerie with timeless and sustainable "second-skin" pieces, enhancing every curve with confidence and flair. Their creations and luxurious materials reveal the unique essence of femininity in the hustle and bustle of everyday life. A versatile collection combining elegance and practicality to make you live each day with boldness and confidence. The iconic "Fresh Bra" (patent pending) adapts to your desires: from the discretion of a tailored blazer to the lightness of a summer dress, AKIMBA skinwear pieces transcend your comfort and enlighten your personality.
MAIO PARIS embodies French seaside elegance. This swimwear house creates refined bikinis and swimwear accessories blending chic-relaxed and sophisticated styles for urban life and summer getaways. MAIO PARIS combines flowing lines and organic hues, blurring boundaries to offer a selection with countless variations and functionalities. A modular bodysuit transitions effortlessly from galas to cabarets with the addition of tapered pants or the formality of a smoking jacket.
THE KOOZY are unique in showcasing a new generation of activewear clothing, combining natural, skin-friendly fabrics in a unique body-silhouette design. The brand minimizes synthetic exposure to a minimum of 95% natural certified materials in their composition and use skin-friendly fabric treatments, which have proven skin-friendly benefits.
Immersive experiences may well be the future of retail, explained director and producer Mathias Chelebourg during a Premiere Classe x LE BOOK conference.
During a Premiere Classe x LE BOOK conference, stylist and color expert Aurelia Belleti discussed the cultural significance of color, and its influence on our subconscious.
From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.
As winter sets in, the collections showcased at our upcoming event shine with warm tones and comforting textures.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
As we prepare to welcome you in September, the IMPACT and NEONYT Paris Forum stands out for its deep commitment to a sustainable future in the creative industries.
The Premiere Classe fair will soon open its doors to unveil an exclusive selection of leather goods brands and bags creators. This prestigious event shall showcase the exceptional craftsmanship and ongoing innovation within the Italian creative landscape.
Villa Beauté’s selection’s getting a fresh look and promises exceptional experiences. Innovative, ethical, and cutting-edge, our leading brands and new arrivals rewrite the rules of wellness and beauty…
Lingerie continually evolves with each season, bringing a new wave of versatility to our wardrobes. Each piece becomes transformable, fostering a blend of style and comfort with multiple functions. Our designers push the boundaries of athleisure and lingerie, crafting modular designs that seamlessly accompany women throughout their daily lives.
On the horizon of the upcoming Who's Next trade show, held from the 8th to the 10th of September, we are delighted to present an exceptional selection of newly entering ready-to-wear brands. These designers, hailing from all corners of the globe, bring a unique and visionary vision to the contemporary creative landscape, blending refined aesthetics with strong sustainable commitments.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Flowers are all the rage. On Premiere Classe, many brands have incorporated daisy prints.
Premiere Classe gathers brands from around the world for four days celebrating creativity. Between accessories, jewelry, bags, leather goods and ready-to-wear, highlighted by the electric atmosphere of the trade show, the featured brands provide us with a glimpse of upcoming trends.