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Travelling from Shanghai for Paris Fashion Week, Jing Bluche made a stop at Premiere Classe to complete her season’s buying with what she considers to be the number one spot for undiscovered gems.

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Ginevra Gozzoli gives her take on what she considers a go-to place for unexpected gems that blend craftsmanship, personality and a strong design sensibility.

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In search of a fresh outtake on fashion and new esthetic sensibilities, she chose Premiere Classe to complete her selections for the season.

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Known for its modern and refined raffia hats, the Australian brand makes a return to the European market with a focus on craft and authenticity.

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We met the Swiss designer on her very first venture into the wholesale circuit.

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For Andrina Goussous, stylist for luxury e-shop Ounass, Premiere Classe has everything it takes to charm Middle Eastern customers, increasingly in tune with a Parisian approach to fashion.

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Mixing ready-to-wear, accessories, fabrics and jewelry in a single place, a match made in heaven for the founder of this Dutch shop. She told us about her journey from retail to creation.

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The BRILLIANT area embodies the very essence of high jewelry and precision watchmaking. Designed as an elegant showcase, this space highlights the prestige, craftsmanship, and the creation, with the support of FRANCECLAT, a committed partner in promoting artistic crafts and creative excellence.

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For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.

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On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.

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For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.