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The BRILLIANT area embodies the very essence of high jewelry and precision watchmaking. Designed as an elegant showcase, this space highlights the prestige, craftsmanship, and the creation, with the support of FRANCECLAT, a committed partner in promoting artistic crafts and creative excellence.

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For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.

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On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.

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For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.

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On the second day of the Who’s Next trade show, Véronique Beaumont, General Director of the ESMOD Group, outlined the concept of the persona in the era of Marketing 5.0. Her goal? To help brands and boutique managers understand their target audience during economic tension and societal change.

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Less well-known than other craft professions, silversmithing is nonetheless a trade of the future, as Eric Despierre from the house of Christofle reminded us, alongside spokespersons from GRETA.

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Many young creatives dream of creating a fashion brand, but the journey is full of challenges. For this edition, Who’s Next asked Konbini to bring together emerging designers to share advice for those looking to start their own brand.

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The Boghossian family has been part of the jewelry industry for generations, passing down its expertise. Now, Stéphane Boghossian aims to preserve and redefine this legacy through artificial intelligence.

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Will artificial intelligence replace fashion designers? This question keeps coming up in creative industries. Tony Pinville, co-founder of Heuritech and an AI specialist, shares his insights.

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On the final day of the Bijorhca trade show, lawyer Pierre Greffe delivered a fascinating and highly practical conference: a legal deep dive that could help many creatives safeguard their products.

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How can you create a loyal customer base and boost your sales? According to Sophie Edery, the director and founder of the Bordeaux-based consulting agency BICHE, the answer lies in visual merchandising and its rule of three.