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Amid the curated elegance of Premiere Classe, Patricia Sáinz Martín—founder of PAT Studio, a handbag brand known for its sculptural refinement—presents a body of work that is sensory, deliberate, and timeless.

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As the upcoming edition of Premiere Classe approaches, from the 3rd to the 6th of October 2025, the pulse of contemporary creativity meets the rhythm of craftsmanship. Carlota Cahis emerges with a proposal both fresh, intimate and luminously composed.

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Interview with Janina Düttmann, Designer and Founder of Düttmann, during Premiere Classe March 2025 Edition under ‘Jardins des Tuileries’ iconic venue.

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As the global fashion industry gathered in Paris for the latest edition of Premiere Classe, a new voice in the world of accessories emerged — Millia. Founded by Carmen Inez, the Amsterdam-based brand offers a bold, conceptual approach to leather good design, drawing from architectural forms, interior design influences, and a rather eclectic color palette. With a deep commitment to craftsmanship and sustainability, Millia's presence under the tents of Premiere Classe thoroughly captured the attention of buyers and creatives alike.

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For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.

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As Premiere Classe once again gathered the most visionary emerging designers, Petite A stood out with its ethereal craftsmanship and poetic use of glass as a main creative medium.

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On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.

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For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.

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At the latest edition of Who’s Next in January 2025, Esra Baysal, buyer for Istanbul-based concept store Vakko, had a clear mission. Her goal? To seek out excellence and a unique identity. The purpose? To enhance their global selection for the season.

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Opening a boutique is a dream come true for Véronique Cheurlin, who has been attending Who’s Next for three seasons in search of hidden gems.

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The doors of Victorienne, a family-run luxury boutique in Bolzano, Italy, have welcomed customers for the past 36 years. Specializing in premium European and American brands, the store has become a staple for high-end fashion lovers. Today, Sophie Carreras, who grew up immersed in this world, shares insights into her profession.

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36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.