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Head of Retail for the group specializing in luxury experiences, Stephanie Rousset comes to Premiere Classe to find the best of ready-to-wear and accessories.

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Meet the cofounder of the Viennese brand promoting small-scale craftsmanship for over 20 years, in tune with the values of Premiere Classe.

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The French embroidery house has collaborated with football teams and the world’s biggest museums.

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Founder Catalina Maurette had a true crush on Premiere Classe and its eclectic, cosmopolitan selection.

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The rising French brand continues to grow and presents its first men’s line in exclusivity at Who’s Next.

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Meet the French jewelry designer Estelle Misbach who has decided to shift from series production to unique pieces. With her asymmetrical stones, hammered metal and charms of all kinds, Miss Back has spent almost 30 years creating instinctively, guided by eye-catching colors and fascinating elements. Initially produced in series, Estelle Misbahe’s pieces are now hand-made in her Aix-en-Provence workshop and showroom and carry the same force that guides her when she creates, that of instant love and attraction.

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In the French sea-side town of Perros-Guirec, when it comes to fashion, Mélanie Craignou and Alexis Deniel are the people to go to. Born and raised in the area, this couple knows how to pair local culture and finds from around the world. PSS, their ever-growing concept, stands for Perros Surfing School, the milestone of their little lifestyle empire, born out of Alexis’ passion for surfing.

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Meet Zineb Ismaili, founder of the Moroccan brand blending upcycling and savoir-faire.

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The New York design trade show will inaugurate its first Parisian edition at Who’s Next, January 17–19, 2026, bringing together the international design community in a one-of-a-kind event.

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Travelling from Shanghai for Paris Fashion Week, Jing Bluche made a stop at Premiere Classe to complete her season’s buying with what she considers to be the number one spot for undiscovered gems.

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Ginevra Gozzoli gives her take on what she considers a go-to place for unexpected gems that blend craftsmanship, personality and a strong design sensibility.

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In search of a fresh outtake on fashion and new esthetic sensibilities, she chose Premiere Classe to complete her selections for the season.