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The rising French brand continues to grow and presents its first men’s line in exclusivity at Who’s Next.

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Meet the French jewelry designer Estelle Misbach who has decided to shift from series production to unique pieces. With her asymmetrical stones, hammered metal and charms of all kinds, Miss Back has spent almost 30 years creating instinctively, guided by eye-catching colors and fascinating elements. Initially produced in series, Estelle Misbahe’s pieces are now hand-made in her Aix-en-Provence workshop and showroom and carry the same force that guides her when she creates, that of instant love and attraction.

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In the French sea-side town of Perros-Guirec, when it comes to fashion, Mélanie Craignou and Alexis Deniel are the people to go to. Born and raised in the area, this couple knows how to pair local culture and finds from around the world. PSS, their ever-growing concept, stands for Perros Surfing School, the milestone of their little lifestyle empire, born out of Alexis’ passion for surfing.

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Meet Zineb Ismaili, founder of the Moroccan brand blending upcycling and savoir-faire.

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The New York design trade show will inaugurate its first Parisian edition at Who’s Next, January 17–19, 2026, bringing together the international design community in a one-of-a-kind event.

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Travelling from Shanghai for Paris Fashion Week, Jing Bluche made a stop at Premiere Classe to complete her season’s buying with what she considers to be the number one spot for undiscovered gems.

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Ginevra Gozzoli gives her take on what she considers a go-to place for unexpected gems that blend craftsmanship, personality and a strong design sensibility.

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In search of a fresh outtake on fashion and new esthetic sensibilities, she chose Premiere Classe to complete her selections for the season.

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Discovered at the 39th Hyères Festival, Amicaliste and Tal Maslavi made their Premiere Classe debut in October. A key step in securing a place in the market.

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Known for its modern and refined raffia hats, the Australian brand makes a return to the European market with a focus on craft and authenticity.

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We met the Swiss designer on her very first venture into the wholesale circuit.

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We met with founder and designer Asato Kitamura for his Paris premiere, showcasing his blend of Japanese philosophy and Western fashion.