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For her first participation at Premiere Classe, Christine Phung introduces a collection that merges architectural precision with fluid motion and all elements of Nature’s energy expression, a balance between structure and radiance expressed by colours and patterns with underlying deep meaningful expressions. With a career spanning prestigious houses like Lemaire, Chloé, and Vanessa Bruno, Phung has refined a pragmatic yet poetic approach to design.

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As Premiere Classe once again gathered the most visionary emerging designers, Petite A stood out with its ethereal craftsmanship and poetic use of glass as a main creative medium.

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On her first visit to Paris for the Premiere Classe trade show, Pamela Duque — a buyer for the URBN group, which includes Urban Outfitters, Anthropologie, and Nuuly — offered a fresh take on the show’s distinctive positioning. She attended with the aim of curating a selection for Nuuly, URBN’s short-term clothing and accessories rental platform.

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For the buyers at Al Tayer, based in Dubai, Premiere Classe is an essential destination for discovering emerging brands and spotting unique pieces that resonate with their luxury-conscious clientele. This year, Anastasia Gurskaya and other members of her team focused on accessories and jewellery, seeking out brands that align with the Middle Eastern market’s appreciation for exclusivity, craftsmanship, and sustainability.

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At the latest edition of Who’s Next in January 2025, Esra Baysal, buyer for Istanbul-based concept store Vakko, had a clear mission. Her goal? To seek out excellence and a unique identity. The purpose? To enhance their global selection for the season.

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Opening a boutique is a dream come true for Véronique Cheurlin, who has been attending Who’s Next for three seasons in search of hidden gems.

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The doors of Victorienne, a family-run luxury boutique in Bolzano, Italy, have welcomed customers for the past 36 years. Specializing in premium European and American brands, the store has become a staple for high-end fashion lovers. Today, Sophie Carreras, who grew up immersed in this world, shares insights into her profession.

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36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.

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The latest edition of Who's Next marked a significant milestone for Belgian fashion designer Valentine Witmeur, allowing her to showcase her brand and its evolution.

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For the past ten years, Khadra Fliss has been walking the aisles of the Bijorhca trade show. She is the creator of the successful jewelry brand Belle mais pas que, which specializes in Miyuki beads. She shares her story with us and unveils the new pieces that will mark this season.

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Interview with Rem D. Koolhaas, Creative Director and Founder of United Nude, ahead of Premiere Classe 7th to 10th of March 2025 edition.

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Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.