Lire l'article

On the second day of the Who’s Next trade show, Véronique Beaumont, General Director of the ESMOD Group, outlined the concept of the persona in the era of Marketing 5.0. Her goal? To help brands and boutique managers understand their target audience during economic tension and societal change.

Lire l'article

Less well-known than other craft professions, silversmithing is nonetheless a trade of the future, as Eric Despierre from the house of Christofle reminded us, alongside spokespersons from GRETA.

Lire l'article

Many young creatives dream of creating a fashion brand, but the journey is full of challenges. For this edition, Who’s Next asked Konbini to bring together emerging designers to share advice for those looking to start their own brand.

Lire l'article

The Boghossian family has been part of the jewelry industry for generations, passing down its expertise. Now, Stéphane Boghossian aims to preserve and redefine this legacy through artificial intelligence.

Lire l'article

Will artificial intelligence replace fashion designers? This question keeps coming up in creative industries. Tony Pinville, co-founder of Heuritech and an AI specialist, shares his insights.

Lire l'article

On the final day of the Bijorhca trade show, lawyer Pierre Greffe delivered a fascinating and highly practical conference: a legal deep dive that could help many creatives safeguard their products.

Lire l'article

How can you create a loyal customer base and boost your sales? According to Sophie Edery, the director and founder of the Bordeaux-based consulting agency BICHE, the answer lies in visual merchandising and its rule of three.

Lire l'article

Their mission: to support and promote the emergence of new brands in the French leather industry.

Lire l'article

Who’s Next invites you to discover a range of innovative and bespoke business solutions tailored to every sector of the international creative scene. These companies, pioneers in their respective fields, embody the expertise and adaptability required to meet the challenges of modern commerce.

Lire l'article

In its desire to support exhibitors and visitors in their professional projects, WSN has devised an education and training solution designed to provide technical skills and clear answers to their problems and technical skills, right where they need them most.

Lire l'article

Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.