36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.

On the second day of the Who’s Next trade show, Véronique Beaumont, General Director of the ESMOD Group, outlined the concept of the persona in the era of Marketing 5.0. Her goal? To help brands and boutique managers understand their target audience during economic tension and societal change.

Less well-known than other craft professions, silversmithing is nonetheless a trade of the future, as Eric Despierre from the house of Christofle reminded us, alongside spokespersons from GRETA.

What does the future hold for watchmaking in France? At the Bijorhca trade show, Stéphane Gaston, Deputy Director of Professional and Technological Training at Lycée Diderot, proves that French watchmaking is far from obsolete.

The latest edition of Who's Next marked a significant milestone for Belgian fashion designer Valentine Witmeur, allowing her to showcase her brand and its evolution.

Many young creatives dream of creating a fashion brand, but the journey is full of challenges. For this edition, Who’s Next asked Konbini to bring together emerging designers to share advice for those looking to start their own brand.

Mental health is a topic discussed within the fashion and luxury industry. More than a contemporary societal subject, it also allows us to understand the behavior and ethical demands of a new generation of consumers, as explored in this conference led by Florian Müller, the owner of a creative agency focused on fashion, eco-responsibility, and mental health.

For the past ten years, Khadra Fliss has been walking the aisles of the Bijorhca trade show. She is the creator of the successful jewelry brand Belle mais pas que, which specializes in Miyuki beads. She shares her story with us and unveils the new pieces that will mark this season.

The Boghossian family has been part of the jewelry industry for generations, passing down its expertise. Now, Stéphane Boghossian aims to preserve and redefine this legacy through artificial intelligence.

Will artificial intelligence replace fashion designers? This question keeps coming up in creative industries. Tony Pinville, co-founder of Heuritech and an AI specialist, shares his insights.

On the final day of the Bijorhca trade show, lawyer Pierre Greffe delivered a fascinating and highly practical conference: a legal deep dive that could help many creatives safeguard their products.

How can you create a loyal customer base and boost your sales? According to Sophie Edery, the director and founder of the Bordeaux-based consulting agency BICHE, the answer lies in visual merchandising and its rule of three.