Swimwear has emerged as the protagonist of our summer wardrobe. Designers are turning back to Nature and their roots, using a palette of natural colours, organic patterns, and prints. The recent collections' cultural and symbolic storytelling highlights a growing need for escapism and travel in the swimwear industry.

The light and colourful notes of the summer season bring a new wave of inspiration to accessories. Recent leather goods collections reflect a dynamic of innovation and cultural celebration, with bags becoming their core-protagonists.

Matière Studio, a young brand launched a year ago by Mariana Uzcanga, made its debut at Premiere Classe.

The Greek creative industries stand out with an innovative and conceptual artistic approach, where ancient crafts and ancestral skills intertwine with the country's rich cultural and historical legacy in a modern and experimental dynamic.

This season witnesses a return to Nature and the roots of creativity for the creative industries. Here is a focus on our selection of brands with bucolic aesthetics, from ready-to-wear to leather goods, shoes, and jewellery, to be showcased at the next edition of Who's Next, from the 8th to the 10th of September 2024.

A jewellery buyer for Galeries Lafayette for the last year and a half, Lauren Chéron previously spent 10 years as senior product manager for jewellery and watches at Agatha. We met her at Premiere Classe and asked her a few questions.

Founded by Camille Moncomble in 2018, the jewellery brand intrigues with its unique design. Meet an ultra-sensitive designer.

A bubble of serenity filled the Villa Beauté at Who's Next, where Cocoon Paris, with its innovative range of fragranced products, set up shop for the 3 days of the show.

Italian designer Giulia Iosco first joined Bijorhca in January.

Since 2007, Blush has embodied an eclectic selection of jewellery, ready-to-wear, connected objects, decoration, and design.

Nagev has been presenting its collections at Who's Next for the last ten years now.

Premiere Classe will be in full swing from 1 to 4 March, with a rich and creative offering.