What's Up is the street movement that spots international micro-trends, placing an emphasis on collaborative empowerment.

Boulbar was the meeting between India and France 5 years ago.Marion Chapius is a designer married to an Indian man wanting to creating pieces ethically in India, her second home.

The two co-founders and sisters Nathalie Friedlander and Patricia Tepper Adda grew up in the world of fashion.

The objective of Lab.Scene, the young talent incubator, is to support three young designers with their brand strategy and commercial during an entire year.

As the sun rises, elegant silhouettes move slowly through an unlit walkway which offers at a glance a parade of styles and colours, breaking away from the white skies of the capital city.

His article was written following the conference given by Jonathan Ruimy, an expert incommercial brand strategy for Fashion and Luxury brands, at the September 2019 edition of Who’s Next.

Asymmetry, talismans and lithotherapy, mini bags and round handles, ankle boots and low boots, knitwear and stitching... Discover all the new trends in our selection of accessories.

The Villa Beauté area is an oasis within Hall 5, adorned with young cosmetics brands upholding Green brand DNAs, shaking up the established order and offering virtuous products which respect both your body and the environment.

Lingerie, stationery, linens, home decor and everyday accessories are intertwined in our Inside area. A sector dedicated to the art of living and design, which exudes a warm and cocooning atmosphere.

The beachwear of the “south-west” Sowe is a beachwear brand that was founded in 2014 under the guidance of Perrine Lacombe.

During the last edition of Who’s Next in September, we met with Nataliya Kinzerska, the senior buyer for Apt.13. Apt.13 is a concept store located at the heart of Kiev in Ukraine, the different brands are enhanced by the rare interior design pieces such as an antique chest of drawers from a Portuguese flea market or a carved wooden door from an antique shop in Cape Town.

Supported by Eva Goldberg and Yohann Cherbit, Matthieu Pinon is the Head of the French company EMY, which specialises in shoe development and distribution.