In keeping with January 2017’s societal theme, which celebrated Generation Z and girl squads who are breaking boundaries and reinventing codes, we have chosen to give the spotlight to participative and optimistic fashion, which is always looking for new solutions.

After having presented their urban fashion collections to the professional trade show buyers within the Urban area of Who's Next in January 2017, the 11 young urban labels continue the adventure by exhibiting their collections in a pop-up store in the Parisian flagship Citadium Caumartin from March 28th to April 12th.