Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.

Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.

Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.

In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.

In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.

At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.