Culture Partnership Manager
Department: Partnerships
Position : Culture Partnership Manager
Type of contract: Permanent
Location: La Caserne, 12 rue Philippe de Girard, 75010 Paris
Starting date: ASAP
GENERAL MISSION
The Culture Partnership Manager's role is to define and steer the cultural strategy for WSN events, while developing cultural partnerships with a high strategic and commercial impact, in conjunction with the Partnerships, Communications, DRP, Content and Sales teams.
1 - STRATEGY & CULTURAL ORCHESTRATION
Objective: Amplify the cultural reach of WSN events to BtoB and BtoC audiences.
Defining cultural strategy
- Developing WSN's cultural strategy (Who's Next, IMPACT, Bijorhca, etc.) in collaboration with the Partnerships, Communications and DRP teams.
- Draw on in-house expertise (Sales, International, Ankorstore, Visitors, Exhibitors, Technical) to build systems in line with market expectations.
Implementation and coordination
- Selection of cultural partners: media, institutions, brands - in keeping with the identity of each show.Implementation and coordination
Experience & Storytelling: co-creation of cultural events (installations, exhibitions, talks, etc.) in conjunction with the artistic direction of the events.
Content & communication: design of original and exclusive content (editorials, interviews, videos, etc.) for use across all communication media.
KPIs & reporting: definition of success indicators, creation of qualitative and quantitative post-event reports.
Operational coordination: monitoring on-site implementation (budget, logistics, reception, planning, dismantling).
2 - DEVELOPING AND MANAGING BUSINESS PARTNERSHIPS
Objective: Activate cultural partnerships that generate visibility, audiences and/or revenue.
Sourcing & development
- Identify and qualify partnership opportunities with strategic cultural players (institutions, foundations, labels, creative brands, platforms, etc.).
- Initiate joint projects (public speaking, activations, sponsorship, branded content, media coverage, etc.).
- Carry out regular benchmarking and international competitive intelligence.
Negotiation and contractualisation
- Develop value propositions with the sales and communications teams.
Negotiate agreements (visibility, compensation, deliverables, timetables, etc.).
Formalising partnerships with legal/contractual support.
Relationship management & activation
- Acting as the main point of contact for partners.
- Coordinating internal stakeholders to ensure that commitments are properly fulfilled.
- Assess the impact of collaborations on brand, audience and ROI objectives.
PROFIL REQUIRED
Key skills
- Dual culture: artistic / strategic
- Ability to navigate between cultural storytelling and the logic of business partnerships
- Project management, cross-functional coordination and reporting skills
- Good interpersonal skills, diplomacy, thoroughness
- Perfect command of French and English
Training & experience
- 5 years' higher education - communications, culture, business school or equivalent
- 3 to 5 years' experience in managing cultural projects and/or partnerships in the lifestyle, media, art, fashion or events sectors