Project Manager – Digital Marketing, CRM & Operational Coordination M/F
Position: Project Manager – Digital Marketing, CRM & Operational Coordination H/F
Contract type: 6-month fixed-term contract
Start date: ASAP
Location: Paris
ABOUT WSN
WSN DEVELOPPEMENT is a leading organiser of fashion events in Paris, including WHO'S NEXT, PREMIERE CLASSE, MATTER AND SHAPE, SHOPPE OBJECT PARIS, BIJORHCA, SALON INTERNATIONAL DE LA LINGERIE and INTERFILIERE PARIS.
Our events take place at Porte de Versailles (in late January, July and early September) and in the Tuileries Garden during Paris Fashion Week (in early March and late September).
They provide French and international brands with the opportunity to showcase their collections to professional buyers from around the world, while also connecting with and communicating to key players across the industry.
More than 30 years after its creation, WSN is a company undergoing significant transformation.
WSN aims to provide fashion retailers with physical and digital solutions to help grow their businesses throughout the year through its WSN.community platform, building on its longstanding expertise as a professional fashion event organiser.
To strengthen our Communications team, we are looking for a Project Manager for a 6-month fixed-term contract. As a Digital Marketing Project Manager within the Communications team, you will be responsible for the digital communications roadmap related to email and newsletter campaigns across all WSN events, targeting both visitors and exhibitors.
Your role sits at the intersection of strategic vision and operational execution. Working closely with the Event Directors, you will coordinate communications over time to ensure an effective and consistent sequencing of messaging and campaigns.
YOUR RESPONSIBILITIES
- Analyse campaign performance and continuously optimise campaigns based on key KPIs: open rate, click-through rate, conversion, unsubscribe rate, etc.
- Create and send email and newsletter campaigns via Salesforce Marketing Cloud and Mailchimp, including testing, targeting, automation and reporting.
- Define and manage a multi-event digital campaign roadmap, including planning, prioritisation, targeting and content.
- Work closely with the Content, Graphic Design and Data teams to deliver campaigns that are effective, visually engaging and meaningful.
- Actively contribute to researching visual and creative codes, ensuring brand consistency and alignment with the fashion and creative identity of each event.
ABOUT YOU
- Solid experience in CRM and/or email marketing, ideally within an events, fashion or lifestyle environment.
- Proficiency in Mailchimp and Salesforce Marketing Cloud, with a willingness to get hands-on with HTML when needed.
- A strong sensitivity to fashion and visual design, with a good eye for identifying compelling imagery and effective messaging.
- Ability to take a high-level, strategic view while ensuring smooth execution across multiple projects and priorities.
- A strong team player with excellent interpersonal skills who enjoys being hands-on: attending events, coordinating teams and adapting messaging to practical needs.
- Curious, rigorous, agile and comfortable working in a constantly evolving environment.
- Highly organised, detail-oriented and able to produce flawless