Sabre Paris: Beyond Tableware
The French house, known for its high-end cutlery, has chosen Shoppe Object Paris to present its bold vision of the contemporary table.
Launched last January, Shoppe Object Paris brought together a carefully curated selection of brands and creative studios, positioning itself as a discovery platform dedicated to design and lifestyle. Among the exhibitors, Sabre Paris quickly stood out, reaching an audience well beyond the traditional tabletop category. Rather than presenting cutlery as mere utensils, the brand offers a new way of thinking about everyday objects, at the intersection of interior design and art de vivre. Olivia Braguier, B2B Manager at Sabre Paris, shares what defines the brand’s identity and explains why it finds a natural home at this new Parisian event.
How would you describe the Sabre Paris universe?
Very colourful! The brand’s DNA, and even its tagline, is about making everyday life fun while maintaining a chic aesthetic. The idea is to introduce colour into daily rituals without compromising on elegance. Quite simply, it is about making everyday moments more enjoyable.
All our products are assembled in our workshops just outside of Paris, in the Yvelines region, using materials sourced from France and Italy. We do not carry stock. Everything is made to order, which is extremely important to us. Each piece is crafted at the time of purchase, giving it a sense of exclusivity.
What defines a Sabre Paris piece today?
Beyond quality and design, it is our ability to combine classic references with contemporary sensibilities. We often start from iconic models, such as the Bistrot collection. These were originally very traditional objects that we have reinterpreted over time. We are always looking for the right balance between timeless and trendy. That combination, along with our craftsmanship and Made in France approach, is what defines Sabre Paris.
Founded in 1993, the house has built its reputation over more than 30 years. What is particularly interesting is how the audience has evolved. In the early days, our cutlery was mainly purchased by our parents or grandparents. Today, the customer base is much younger, with a new generation fully embracing the brand.
What drew you to Shoppe Object Paris?
We’ve been exhibiting at Shoppe Object New York for several years, and we really appreciate the show’s strong sense of curation. For the Paris edition, the feeling of newness immediately appealed to us as well. At more traditional trade shows, we’re often positioned very squarely within the kitchen or tabletop category, alongside other cutlery or culinary brands. What we enjoy here is being part of a broader lifestyle environment, even in dialogue with fashion. Who’s Next has its roots in the fashion world, and that brings in a different audience. That perspective is exactly what interests us.
Today, Sabre Paris clearly belongs in the lifestyle space, not just the kitchen. We’ve managed to make cutlery feel like a fashion accessory for the table. People buy our products the way they would buy an accessory. It’s not essential, but it’s exciting. It’s that small, trendy object that brings pleasure, while remaining an accessible form of luxury.
What kind of retailers do your collections resonate with today?
Sabre Paris is now a recognised reference within interior design stores. The brand is present in major department stores, as well as in many concept stores, including Merci, the well-known Parisian concept store. These are spaces at the intersection of design and lifestyle, which perfectly reflect the Sabre Paris universe and are naturally represented at Shoppe Object Paris.
