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Opening a boutique is a dream come true for Véronique Cheurlin, who has been attending Who’s Next for three seasons in search of hidden gems.
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The doors of Victorienne, a family-run luxury boutique in Bolzano, Italy, have welcomed customers for the past 36 years. Specializing in premium European and American brands, the store has become a staple for high-end fashion lovers. Today, Sophie Carreras, who grew up immersed in this world, shares insights into her profession.
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Meet Maha Misto, the fashion buyer from Abu Dhabi
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36 years ago, Maha Misto opened the first Green Bird Boutique in Abu Dhabi. Since then, she has opened two more stores showcasing premium brands, from Couture to ready-to-wear. During the last Who’s Next edition, she explained her job and her views on the industry.
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Valentine Witmeur's First Who’s Next in 6 Questions
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The latest edition of Who's Next marked a significant milestone for Belgian fashion designer Valentine Witmeur, allowing her to showcase her brand and its evolution.
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Interview with Khadra Fliss, founder of the solar jewelry brand Belle mais pas que
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For the past ten years, Khadra Fliss has been walking the aisles of the Bijorhca trade show. She is the creator of the successful jewelry brand Belle mais pas que, which specializes in Miyuki beads. She shares her story with us and unveils the new pieces that will mark this season.
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United Nude: Architectural innovation at the heart of Premiere Classe
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Interview with Rem D. Koolhaas, Creative Director and Founder of United Nude, ahead of Premiere Classe 7th to 10th of March 2025 edition.
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The Good Goods: A Media Platform Redefining Perspectives on IMPACT and NEONYT Paris
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Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.
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"The State of Nature": Emerging designers reshape tomorrow’s fashion
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In the vibrant setting of the Beyond the Noise space at Premiere Classe, a talk hosted by Mixte Magazine captivated the audience with an audacious theme: how the new generation of designers is reshaping fashion by reconnecting with nature and craftsmanship.
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Vuqu leather goods: elegance and urban practicality
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Founded by sisters Fazla and Eda Topbaş, Vuqu is a Turkish leather goods house based in Istanbul that skillfully combines elegance and functionality.
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Ten. jewelry: the subtle balance between Nature and Geometry
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Founded by Japanese designer Akane Horikami, Ten. has become a go-to brand for those seeking a blend of nature, minimalism, and contemporary elegance. At this fifth participation in Premiere Classe, Ten. continued to captivate with a collection exploring fluid lines while introducing more geometric elements.
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RFB leather goods: the art of empowerment
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At her debut showing at Premiere Classe, Raquel Figueroa Borque, founder of the leather goods brand RFB, shared her journey, inspirations, and vision for a sustainable, timeless, and meaningful approach to fashion.
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House of Mua Mua: craftsmanship expressed with humour
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Founded by Ludovica Virga, House of Mua Mua stands out with its playful, humour-filled approach to fashion. At this September’s edition of Premiere Classe, Ludovica presented her new collection, Happiness is a Summer in Italy, inspired by her summer holiday memories. This collection brilliantly reflects the brand’s DNA, combining light-heartedness, humour, and meticulous craftsmanship.